Synthravels (via Springwise) is a barely nascent company that offers a travel guide experience in virtual world. You pick which virtual world you want to go to and what kind of things you want to see and they will find you a guide. Last time I visited the Second Life newbie ground, there was a number of people saying so, what do I actually do here, even though there were Welcome cards right in front of their avatars.
Exactly a month ago, I went to a Exactly a month ago, I went to a for my alma mater in New York. At it, there was a presentation by Ms Melanie Hardman, who is an Innovation Director for PepsiCo. After the presentation I taked briefly to Melanie and asked whether PepsiCo looked at advertising or sponsoring events in virtual worlds such as Second Life. I explained how the presence in SL worked really well for American Cancer Society and how the prime mover advantage was still available in that space.
A pretty funny story from the game Second Life illustrating what happens when the USA-based virtual world developers only think they know the issues of internationalization (i18n for the geeks in you). Next time I am logged-in, I will try typing in Russian and see whether that will do the trick as well. I wonder what the good phrase will be? Maybe ‘Проверка боем…..’
There are many ways to celebrate Robert Burns’ birthday, but doing it in a virtual world is certainly one of the odder ones. Even if you don’t know what SecondLife is, the pictures are worth looking at. For myself, I danced the whole evening at New York’s RSCDS branch. Alex.